Our wayfinding system consists of three main components: new street signs, signs providing directions to major landmarks and subways, and Heritage Site markers and district maps.

Street Name Signs

The old green-and-white street signs have been replaced with elegant black-and-white signs. These signs contain the street name and range of address numbers on each block and feature photo images representing specific Downtown landmarks. As you walk the streets of Lower Manhattan, the street sign images change to represent the museum or major attraction that is closest to you.

Wayfinding Signs

Wayfinding signs have been mounted on poles at Downtown intersections. The bold, easy-to-spot, black-and-white signs include the photo image, its title, subway symbols, and a directional arrow for each of these. Large four-sided, freestanding orientations signs will include the same infromation as the pole-mounted signs.

Heritage Site Markers and District Maps

Lower Manhattan is filled with dozens of famous monuments and landmarks. To call greater attention to Downtown architectural wonders and historic sites, the Downtown Alliance integrated its own tourism efforts with those of the not-for-profit Heritage Trails New York.

Site markers now stand in front of 38 of Lower Manhattan's most culturally significant places, explaining why each site is   historically important. Some examples:

• Federal Hall, where President George Washington was inaugurated

• The Woolworth Building, one of New York's most elegant skyscrapers

• Trinity Church, with its historic burial ground