A More Welcoming Wall & Broad: A Vision for Improving the Stock Exchange District | Downtown Alliance

A More Welcoming Wall & Broad: A Vision for Improving the Stock Exchange District

"The corner of Wall and Broad should be one of the crown jewels of our city." — Jessica Lappin, President, Downtown Alliance

In the Winter of 2015, the Alliance for Downtown New York began having conversations with the NYPD, the NYSE and members of the community about the area surrounding the intersection of Wall Street and Broad Street.

The consensus was that there was room for improvement and overwhelmingly responses reflected a sentiment that the area had become unsightly and that it was being isolated from the rejuvenation happening to the neighborhood around it.

As the area began seeing a number of new investments it became evident that the time had come for a formal analysis and plan.

Over the course of nine months, the Alliance has created a plan "A More Welcoming Wall & Broad: A Vision for Improving the Stock Exchange District" that includes achievable recommendations (like curbless streets, historical markers and architectural lighting) within an actionable plan. The plan stands to make one of the most heavily visited and historically important corners of New York City secure, welcoming and vibrant.

Incorporating public feedback, as well as guidance from an ad hoc committee of over 30 stakeholders, including local property owners, residents and cultural institutions, the Alliance worked with a professional urban design team led by Lower Manhattan architects WXY Architecture + Urban Design, with support from Sam Schwartz Engineering, SCAPE and City Activators.

For full press release, click here.

For renderings from the report, click here.

Stock Exchange District Federal Steps Rendering02

The plan works within security parameters established by the NYPD, and is designed to be realistic with changes that can be implemented in stages, over several years, by both public and private sector actors.

The study's recommendations are guided by three principles:

  1. Creating an Identity and Sense of Place

  2. Improving the Pedestrian Experience

  3. Rationalizing Essential Deliveries

Creating an Identity and Sense of Place

Wall Street at Broadway Gateway Final Rendering

Wall Street gateway looking East across Broadway

  • Use custom sculpture to clearly mark pedestrian entrances to the district.

  • Upgrade lighting along dark corridors with cable or cantilevered lighting and frame the area's nine landmarked buildings with architectural lighting.

  • Expand cultural programming to add to programs already in place from NYSE, Lower Manhattan Cultural Council (LMCC).

  • Use more uniform and attractive materials throughout the zone.


Improving the Pedestrian Experience

Broad Street Looking North Rendering

Broad Street looking North

  • To improve the Pedestrian Experience

  • Create curbless shared streets.

  • Repave the district with more durable and historically appropriate materials.

  • Expand pedestrian access points.

  • Add new multi-functional seating areas that include planting beds.

  • Declutter security infrastructure with more attractive bollards.


Rationalizing Essential Deliveries

New Street and Exchange Place Rendering

New Street looking North

  • Designating Space for Delivery Vehicles

  • Reconfigure and expand loading space on New Street that will discourage unwanted parking in pedestrian areas.

  • Pilot a consolidated delivery center for all packages arriving in the district. This pilot would create a centralized delivery truck drop-off point and then disseminate packages within the area by hand-truck or small vehicles.


View the full report below